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Manager, Marketing, Business Development & Customer Relation
Yamagata Hospital Dhaka
Dhaka
Full TimeNot specifiedBdJobsActive Hiring
Salary
Negotiable
Deadline
25 Apr 2026
Source
BdJobs
Location
Dhaka
72%
Match Score
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Salary
Negotiable
Deadline
25 Apr 2026
Key Responsibilities
* Drive business growth and brand excellence by architecting comprehensive marketing strategies that boost patient acquisition and brand awareness.
* Champion a strong corporate brand identity that aligns with hospital values, overseeing brand positioning, messaging, and reputation across all channels.
* Spearhead above-the-line and below-the-line marketing campaigns, leveraging TV, radio, print, billboards, flyers, and events to maximize reach and impact.
* Lead digital marketing initiatives, including website management, SEO, social media marketing, and email newsletters, to elevate online presence and engagement.
* Curate compelling healthcare content, including blogs, patient testimonials, and health tips, to captivate audiences and drive conversions.
* Foster strategic partnerships with key stakeholders, such as corporate clients, insurance companies, and NGOs, to expand hospital services and revenue streams.
* Develop and execute patient engagement strategies that enhance loyalty, retention, and word-of-mouth referrals, ensuring exceptional patient experiences from inquiry to post-discharge follow-up.
* Design and manage patient feedback systems, leveraging insights to inform service improvements and optimize patient satisfaction.
* Manage high-profile patient relations, resolving complex complaints and escalations with diplomacy and tact.
* Organize and execute health camps, awareness seminars, and community outreach programs, promoting hospital services and fostering strong community ties.
* Build and maintain relationships with media outlets, preparing press releases, handling inquiries, and managing crisis communications with poise and professionalism.
* Represent the hospital at industry events, healthcare summits, and trade fairs, showcasing expertise and thought leadership in the healthcare sector.
Requirements
Experience
At least 5 years
Skills
Digital MarketingBrand ManagementCustomer Relationship Management (CRM)Graphic design toolsVideo editingSocial media marketingSEOGoogle AdsEmail marketingMarket researchCompetitor analysisCampaign managementLeadershipTeam management
Education
- Master of Business Administration (MBA) in Marketing
- Master's degree in Marketing
- Professional certifications in Digital Marketing, Brand Management, or Customer Relationship Management (CRM)
Additional Requirements
- Experience in a hospital or healthcare organization
- Knowledge of healthcare marketing ethics and patient privacy laws
- Proficiency in graphic design tools
- Experience with CRM
- Ability to work under pressure
- Strong command over Bengali and English
- Strong knowledge of branding, digital marketing, and patient engagement strategies
- Expertise in market research, competitor analysis, and campaign management
- Proficiency in social media marketing
- Sound understanding of CRM software and patient relationship management
- Excellent communication, presentation, and negotiation skills
- Creative mindset
- Strong analytical skills
- Leadership and team management abilities
- Knowledge of healthcare regulations and ethical marketing practices
Compensation & Benefits
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