Digital Marketer

• Architect and execute multi-channel paid advertising campaigns, driving engagement across search engines and social media platforms. • Drive data-informed strategies through in-depth keyword research, audience segmentation, and competitor analysis to inform campaign decisions. • Maximize ROI by optimizing campaign performance, focusing on lead generation, conversions, sales, and revenue growth. • Spearhead A/B testing initiatives and implement scalable strategies to amplify campaign impact and efficiency. • Develop and manage targeted retargeting and lookalike audience campaigns to boost conversion rates and customer acquisition. • Analyze and report on campaign performance using Google Analytics, platform dashboards, and other key metrics to inform future strategies. • Refine and perfect campaigns through continuous monitoring, ensuring improvement in click-through rates, conversion rates, and cost efficiency. • Stay at the forefront of digital marketing innovation, embracing the latest trends, tools, and best practices to maintain a competitive edge. • Operate within a flexible schedule, initially 2pm-10pm, with a planned transition to a standard 9am-5pm office schedule.