Assistant Manager - Digital Marketing

• Spearhead the development and execution of multi-channel digital campaigns across social media, search, and display platforms, driving brand awareness and engagement. • Collaborate with cross-functional teams, including creative agencies, designers, and developers, to bring innovative ideas to life. • Architect and implement digital communication strategies for promotions, events, launches, and partnerships, ensuring seamless execution and maximum impact. • Lead the launch of campaigns, ensuring timely deployment, precise audience targeting, and accurate tracking parameters, while managing daily content posting on social media channels. • Drive content creation, staying ahead of industry trends and crafting engaging ideas that align with brand guidelines and resonate with target audiences. • Analyze campaign performance using data analytics tools, optimizing budgets, audiences, and creatives to achieve maximum ROI, and presenting insights and recommendations to stakeholders. • Design and execute A/B testing experiments to refine ad creatives, formats, audiences, and landing pages, informing data-driven decisions. • Foster strategic partnerships with digital media buying agencies to ensure ROI-driven campaign execution and maximize budget efficiency. • Leverage data from Google Analytics, Meta Suite, YouTube Studio, Search Console, and CRM tools to inform campaign optimization and improvement. • Conceptualize and develop innovative digital content, including reels, short videos, static content, and interactive materials, that captivate and engage target audiences. • Support website content updates, SEO optimization, keyword research, and landing page enhancements, ensuring a seamless user experience and maximizing online visibility. • Monitor and optimize SEO performance, tracking organic traffic, ranking, crawl issues, and other key metrics to drive continuous improvement.