Digital Marketing-Head of Digital Marketing Manager/Sr. Executive

* Spearhead digital lead generation initiatives, driving high-quality leads and conversions across multiple platforms, including Facebook, Google, YouTube, LinkedIn, and property portals. * Architect and optimize paid campaigns to achieve cost-effective results, leveraging data to inform decisions and minimize Cost per Lead (CPL). * Design and deploy landing pages and funnel strategies that maximize conversion rates, ensuring seamless user experiences and optimal ROI. * Develop and execute retargeting and remarketing strategies to re-engage potential customers and nurture leads. * Analyze and categorize leads, collaborating with the sales team to measure conversion ratios, track campaign performance, and identify high-converting channels. * Drive lead quality improvement by implementing targeted filtering and reduction of fake or low-intent leads. * Develop and present quarterly and annual digital marketing strategies, complete with budgets, ROI analysis, and project-based campaign plans for apartment launches, plot sales, and commercial space marketing. * Inform marketing decisions with data-driven insights, leveraging expertise in Facebook Ads, Google Ads, SEO, SEM, CRM, and lead management systems. * Deliver compelling presentations and communicate effectively with stakeholders, showcasing analytical and creative thinking skills. * Leverage knowledge of marketing automation tools, branding principles, and property buyer psychology to craft targeted campaigns that resonate with the Bangladesh real estate market. * Manage high-budget ad campaigns, ensuring strategic allocation of resources and maximum ROI.