Digital Marketing Manager (Performance Marketing Expert)

* Spearhead high-impact Meta ad campaigns to drive direct sales and accelerate revenue growth for Smart Eco Stove. * Architect and optimize multi-channel paid media strategies across Google Ads and TikTok to achieve a strong Return on Ad Spend (ROAS). * Drive conversion rates by designing and managing marketing funnels, including targeted retargeting initiatives to nurture leads into loyal customers. * Collaborate with the creative team to craft high-performing ad content, including engaging Reels and videos that resonate with the target audience. * Analyze daily performance metrics, delivering weekly insights on Customer Acquisition Cost (CAC) and adjusting budgets to maximize ROI. * Stay ahead of industry trends, monitoring competitor ad strategies and market developments to inform data-driven marketing decisions.