Sr. Executive / Executive - Digital Marketing

* Spearhead the management of external vendors, including advertising, video production, and website development agencies, to ensure seamless delivery, top-notch quality, and alignment with business goals. * Architect and execute comprehensive brand strategies across all digital platforms, crafting detailed briefs for agencies and internal teams to guarantee consistent brand messaging and adherence to brand guidelines. * Drive the growth and engagement of social media presence across multiple platforms, including Facebook, YouTube, Instagram, LinkedIn, and TikTok, through regular updates, audience interaction, and brand consistency. * Lead the development and deployment of video content, encompassing promotional videos, product demos, testimonials, and campaign-based content, to captivate audiences and boost brand visibility. * Analyze and interpret digital performance data, spanning social media, campaigns, SEO, and website metrics, to inform decision-making, optimize strategies, and shape future plans, presenting findings in regular performance reports.