SEO Specialist & Social Media Manager

* Spearhead digital marketing initiatives, driving SEO and social media growth through data-driven strategies and creative content. * Architect and execute comprehensive SEO plans, leveraging keyword research, competitor analysis, and technical audits to boost search engine rankings. * Optimize website content for maximum search engine visibility, utilizing on-page and off-page SEO techniques. * Drive social media presence and engagement across Facebook, Instagram, and YouTube, creating and scheduling captivating content that resonates with target audiences. * Lead paid advertising campaigns, including boosted posts, traffic ads, lead generation, and retargeting, to achieve marketing objectives. * Design and develop compelling visual content using Canva, Photoshop, or AI design tools, aligning with brand identity and messaging. * Craft engaging, SEO-friendly captions, ad copy, and short-form content that drives conversions and brand awareness. * Collaborate with cross-functional teams to launch seasonal marketing campaigns, product launches, and promotional initiatives. * Monitor and analyze performance metrics using Google Search Console, Google Analytics, Meta Business Suite, and other analytics tools, informing data-driven decisions to optimize marketing strategies. * Stay up-to-date with the latest industry trends, best practices, and platform updates, ensuring marketing efforts remain innovative and effective.