Executive / Senior Executive - Product & Content

• Spearhead the creation of innovative product concepts for shoes, bags, and accessories, driving business growth and customer engagement. • Architect comprehensive product development tools, including tech packs, product canvases, color palettes, and mood boards, to bring designs to life. • Facilitate seamless collaboration with cross-functional teams, including production and product development, to ensure efficient sampling and product refinement. • Craft compelling product descriptions, features, and styling details that capture the essence of each design. • Orchestrate high-quality product photoshoots, videos, and visual presentations that showcase products in the best possible light. • Drive consistent product storytelling across all marketing channels, ensuring a unified brand voice and message. • Manage and maintain accurate product information, including product sheets, SKU details, and catalog data, to inform business decisions. • Collaborate with store and sourcing teams to select materials that meet design requirements and quality standards. • Curate and organize product images and design references, creating a rich repository of visual inspiration. • Develop and implement social media content strategies, managing campaigns, and responding to customer queries in a timely and effective manner. • Create engaging, product-focused content for social media platforms, highlighting key features and benefits. • Support the launch of new products and seasonal collections, working closely with production, merchandising, marketing, and sales teams to ensure successful execution. • Ensure the smooth flow of product information between factories and marketing teams, facilitating timely and accurate product launches.